The second single from Nat Jay's upcoming album is here! "Bullseye" is available today on all digital platforms. Read on for the story behind the song.

Finding Synergy in Collaboration

‘Bullseye’ was the audition song for my producer Ovi and me. I wanted to take a more collaborative approach on this album, but I hadn’t decided who I was working with yet, so I had been writing with a lot of different artists and producers to see what would work best. Ovi and I had done a distance write a couple of years before, and it had gone well, so I asked him if he wanted to try doing a writing session. I went into his studio and after we talked for a while he started working on a track. We basically sat in silence for about two hours while he built the track and I wasn’t sure what I was supposed to do, so I just started writing something random to go with the track. After those two hours, Ovi turned to me and asked me if I had anything, and I meekly said, “Maybe, but I’m not sure, but maybe.” I sang it to him in the most pathetic, unconfident way, and he said, “I love it. Let’s record it.” And that was the first verse of ‘Bullseye.’ We even kept those vocals. 

That day Ovi and I had been talking a lot about our health (since we both suffer from different illnesses) and about trying a whole bunch of things to help. We were saying how good it would feel to find that one thing that makes all the difference. I think that’s what infiltrated into the lyrics as I started to write. The strange thing was, that’s also what was happening for us as collaborators. After searching for the right sound and the right producer for this project, everything about this collaboration suddenly felt right. Thinking he would totally turn me down, I sent Ovi an email asking if he wanted to produce the rest of the album, and within half an hour, he sent back an unequivocal “Yes!!” Traditionally, Ovi works on his own on a track, without an artist present, but he had been feeling the same way about the ‘Bullseye’ demo, and was surprised and excited about how comfortable he felt working with me there. We had serendipitously written the song about our collaboration while it was happening! 

I hope people can relate to this feeling, whether it’s in a relationship, a job, a new home, etc. That instinctual feeling when our gut tells us, “This is the right thing.” I hope people find inspiration in ‘Bullseye’ to keep trying and believing that it’s out there waiting for them to find. I hope this song keeps reminding me of that too.

               Listen to 'Bullseye' here: bnd.lc/bullseye

With Love + Music,

Nat Jay


Nat Jay is excited to share the first single off her upcoming album! 'Sleep' is now available on all digital platforms.  Read on to hear the story behind "Sleep."  

I wrote “Sleep” with my producer Ovi on a day we were particularly tired. We both have difficulty with our health and this affects our sleep very much. "How did you sleep?" became one of the first questions we would ask each other upon arriving at the studio. 

For Ovi, his health condition has turned him into an insomniac. One day Ovi described to me how he feels like he lives in two different worlds: one in the daytime, where he has his normal family life and works on music at his studio, and one where it's just him against the night, where he is so tired and tries everything to fall asleep, but sleep doesn't come. 

On the day we wrote "Sleep," we both came into the studio exhausted, and I thought, "What could we possible produce today that is in any way good." But then Ovi started playing with those bell sounds that you can hear at the beginning, and to me they felt like "sleepy sounds," so I told Ovi I was going to write a song about sleep for him, and decided to try and create that nighttime world he had described to me. 

After writing the song, it has morphed into a bigger picture for me on how difficult it is to live with a physical illness, a mental illness, or a disability, to find an escape from it, and to try and reconcile this part of ourselves with the ambitions of our everyday lives. 

I chose this song as the first single as it always felt like the coolest track on the album. Its pentatonic-like melody gives it an eerie quality that is supported by descriptive lyrics and ghostly production, and it feels like all those elements combined to create the exact sound I wanted to introduce this album and my new, more electronic sound. 

Sleep helps our bodies and minds recover and reset, but so can listening to music, so I hope this song brings you some positive energy, as writing it did for me. 

               You can listen to "Sleep" here: bnd.lc/sleep 

I hope this finds you well, friends and I looking forward to connecting with you much more often this Fall. Your support means the world as I release my new art into the universe! 

With love + music, 

Nat Jay


For immediate release: June 24, 2019 


(Vancouver/Los Angeles) ~ Singer, songwriter, and recording artist Nat Jay is excited to announce that she has signed a deal to work with Los Angeles company, SyncStories. Over the last few years, the songstress has accumulated over 30 sync placements in Film + TV, with her songs appearing on major networks around the world. Not only is this an impressive feat for a self-managed, self-published indie artist, but it has also earned her an international fan base. 

SyncStories is a one-stop music licensing and publishing company and will be representing Nat Jay's sync catalogue throughout the world, excluding Canada. With new music expected out later this year, the timing is perfect for this union. "I was determined to expand my team with the release of my upcoming album," says Jay. "Getting sync placements has been my main M.O. as an artist, so I knew it would be a good place to start. I'm confident that SyncStories is the right partner to take my music into new territories and uncover opportunities to showcase my music and my abilities. I'm looking forward to working under the guidance of Cassie and Eric's extensive knowledge and love that they're right in the thick of things down in L.A." 

SyncStories is a dynamic partnership between CEO, Eric Vasquez and President, Cassie Lord. The organization merges first-rate indie artists, world class production music libraries, and custom music services, providing one-stop music licensing and creative solutions for the TV, Film, and Interactive Media industries. Still in its beginning stages, SyncStories was founded as an “artist and composer first” music company, and has already seen great success using this approach, with placements in productions like Glow, Ibiza, Avengers: End Game, Narcos, Master Chef, Paddington 2, Nashville, and many more. 

CEO, Eric Vasquez’s music career spans well over 20 years as a musician, composer, A&R, producer, entrepreneur, and recording engineer, in addition to an 8-year touring career as drummer for early 80’s iconic punk rock band, “Dr.Know.” As a composer and music producer, Vasquez has produced hundreds of original songs and compositions that can be heard on numerous television shows, films, and advertisements. As former President and Founder of 5 Alarm Music (acquired by Ole in 2016), SyncStories President Cassie Lord directed production and operations resulting in music heard on many TV and Film projects, including Game of Thrones, X-Men, Godzilla, Mad Men, Breaking Bad, Stranger Things, Narcos, Modern Family, True Blood; and commercials such as Dodge, Old Navy, and Pepsi, to name a few. She also spearheaded the formation of the Film and Television Divisions for APM Music and FirstCom over a 16-year span. 

Nat Jay will have further announcements regarding her new music in the near future. In the meantime, she continues to administer her music licensing initiatives in Canada, while focused on planning her upcoming release and growing her team. 



Nat Jay is excited to announce she'll be running her first series of seminars for the public in February! Along with her popular Music Licensing seminar, she will be sharing her knowledge in a new seminar about Grants. REGISTRATION IS NOW OPEN AT WWW.NATJAY.COM/SEMINAR.

An Introduction to Music Licensing in Film & TV
Sunday, February 17
1-4pm @ VSO School of Music

An Introduction to Music Grants in Canada
Sunday, February 24 
1-4pm @ VSO School of Music